Dear All,
I am pleased to present you the new project PANERAI TRAITS and the press release to announce it.
The project is a digital exploration of the Traits of the Panerai identity and is composed of four chapters (launched one every three weeks) dedicated to four strategic themes of our brand territory: LUCE (light), DESIGN, MARE (sea), INNOVAZIONE (innovation) – the words are kept in Italian to convey one more key aspect of our brand, our nationality.
In each chapter, an international influencer linked to one of the themes will tell his story through one film and a series of images that will be gradually posted on his social media accounts, as well as on ours and on the dedicated project website
www.paneraitraits.com, online from Feb 5th and available in English only. Each influencer will wear a different Panerai watch in the film and images.
· 1st chapter (Feb 5th) will be LUCE and the protagonist will be Jason M Peterson, internationally renowned US photographer with more than 1 Million followers on Instagram, wearing a Luminor Due PAM674
The following material will be available on request:
· 6 B/W images created by Jason Peterson (three with our watch PAM674, three without)
· the video in Hi Res
· JP portrait image
· Panerai Traits press release with JP bio
· In-design kit to adapt the press release in your language
Please note that the information and content about each influencer cannot be disclosed before the launch date of each chapter.
Do not hesitate to contact me should you need any additional information on the project.
Best regards,
Giammaria.
Κατεβάστε το επισυναπτόμενο αρχείο από εδώ:
https://www.dropbox.com/s/zapglg70spp9f1q/PR_PANERAI_TRAITS_ENG.pdf?dl=1
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